A great website is paramount to the success of any kind of business. Your website is often the first impression new customers have of your brand. It’s where many new prospects discover your business, and it’s where you turn these people into customers.
Creating an effective website can be simple. However, there are many common mistakes that many website owners fall victim to. Here are some of the main ones.
Not Focusing on SEO
If your website isn’t getting enough organic traffic, then you’re probably not implementing the right SEO tactics.
All websites need to be properly set up for SEO. This includes targeting your different web pages with relevant keywords, ensuring your website has a proper internal linking structure, avoiding technical SEO issues, and more.
While you don’t have to be an SEO expert, you should consider the fundamentals of SEO for each page your website publishes.
Not Generating Conversions
Generating traffic is only the first step in owning a website, The second thing you need is conversions.
A conversion is when a website visitor completes your intended action on your website. Make sure you monitor your conversion rate, and see that this makes sense compared to your website traffic. If it’s too low, you’ll want to apply some conversion rate optimization tactics.
You Find it Difficult to Update Your Website
A common website problem amongst business owners is owning a website that you struggle to update without the help of a web designer.
Businesses constantly need to update their websites, add new landing pages, make changes to their products, brand, and so on. Relying on someone else to do this limits your freedom, and can get expensive.
There are plenty of user-friendly website builders and platforms out there that make it easy for anyone to update and create websites.
You Have a High Bounce Rate
Your bounce rate refers to how many people leave your website after landing on it without navigating any further. Having a high bounce rate is a bad thing that any website needs to avoid.
Ensure your website offers quality, relevant content and that navigation around your site is easy. Certain tools exist to help you identify the areas and causes of page bounces.
Your Website Has Technical Issues
Technical issues, such as slow loading speeds, images not formatting correctly, or not having your website optimized for mobile devices, can be seriously harmful.
With a thorough audit, these technical issues can be relatively easy to identify and fix. If you don’t fix them, they can harm your user experience and SEO performance.
An essential part of owning a website is knowing how to identify and fix these issues. It’s important that you regularly assess your business’s website to make sure it’s always performing well.
Having your website properly built and optimized will affect your entire marketing strategy, as well as the way people perceive your brand. It’s critical that your website isn’t affected by these common issues.
