10 eCommerce Trends to Watch in 2024

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If you run an online store, then staying up to date with the latest eCommerce trends is important.

While we can’t predict exactly what 2024 will bring, here are a few of the biggest eCommerce trends that we’re keeping on our radar.

Augmented Reality (AR) Shopping Experiences

Enhanced AR applications for mobile devices will allow customers to try products virtually before buying them. This adds a unique and interactive experience for shoppers and can help shoppers increase confidence in products before making a purchase decision.

Voice Commerce Advancements

With the increasing use and development of voice assistants like Siri, Alexa, and Google Assistant, voice-enabled shopping experiences will become more popular and intuitive going into the new year.

Expect more shoppers to be using voice search while shopping online – something your eCommerce store should be optimised for.

Sustainable and Eco-Friendly Shopping

Consumers’ growing consciousness about environmental issues means more demand for sustainable products and eco-friendly practices.

This is influencing eCommerce strategies in many ways – from the products on offer to the ways that packaging and fulfilment are managed.

AI-Powered Personalization

Advanced AI algorithms will continue to refine personalised recommendations on eCommerce stores. This can improve the user experience and increase opportunities for sales.

Beyond product personalizations, online stores are also using AI for improved customer service.

Social Commerce

Shopping directly on social media platforms is continuing to increase in popularity.

Social media platforms will continue to integrate shopping features, making it easier for users to discover and purchase products without leaving their favorite apps. TikTok in particular has become a popular channel for online stores.

Instant and Same-Day Delivery Expectations

The demand for faster shipping options continues. This is pushing eCommerce businesses to optimize their logistics and partnerships for faster delivery services.

Mobile-First Strategies

Mobile usage continues to dominate online shopping. So, eCommerce platforms will prioritize mobile optimization, helping shoppers on mobile networks access faster loading times and better mobile shopping experiences.

Hyper-Personalized Customer Service

By using data analytics and AI, we can expect eCommerce businesses to focus on providing highly tailored customer support. This means online stores can cater to individual needs in real time through things like personalised suggestions and support.

Flexible Payment Options

Ecommerce platforms will continue to diversify their payment methods, offering more flexibility to customers.

This includes options like buy now, pay later (BNPL) services, installment plans, and various digital wallets, catering to different customer preferences and financial situations.

Livestream Shopping

The trend of using live streams will remain popular for online stores, allowing brands and influencers to engage directly with audiences in real-time through live video broadcasts.

Viewers can interact, ask questions, and make purchases directly on social media during these sessions. This helps to create a sense of urgency in the shopping experience.

Staying on top of the latest eCommerce trends will help give your business a competitive edge while meeting the ever-changing demands of online shoppers.

It’s important that you’re flexible and willing to adapt to change when running an online store, as this will help you stay ahead of the curve.

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