As a small business owner in today’s world, you need to know how to market your business online. Google is the first place that many people go to discover businesses. With over 8.5 billion searches per day, you want to make sure your business is as visible as possible. This is where Google Digital Skills is such a great resource for small business owners.
Google Digital Skills courses let you learn about digital marketing career development, data, and other content designed to grow your career. You can learn new skills like coding, or brush up your marketing knowledge through this valuable platform. It’s all free, and completely accessible to every business owner. So whether you want to boost your Google search visibility, or learn new marketing skills, you can do it through this platform.
Whether you’re brand new to the world of business or are an experienced business owner, Google Digital Skills can help you gain valuable knowledge and help you develop your business and career.
What Can You Learn With Google Digital Skills?
Google Digital Skills offers a wide range of online courses to help business owners navigate the digital world. This includes courses such as:
- The fundamentals of digital marketing
- How to promote a business with content
- Understanding customer’s needs and online behaviours
- Promoting a business with online advertising
- Making sure your customers find you online
And a lot more. The courses typically only take a couple of hours to complete, so they’re really convenient for any business owner to fit into their schedule. You can also choose to do whatever courses appeal to you, and complete them as you choose.
Google Digital Skills are offered through a wide range of course providers. Other than Google, this includes providers like Coursera, FutureLearn, The Open University, Skillshop, Greater Learning, Udacity, and many more.
The courses are presented through videos and include plenty of practical exercises and real-world knowledge.
So if you’re looking to upskill or refresh your knowledge of digital marketing, then Google Digital Skills is an excellent place to do it.
Getting Certified With Google Digital Skills
Google Digital Skills includes a wide range of short courses that you can do as you choose. You could also opt for a certification in the fundamentals of digital marketing. This is the full-length course that Google offers, and it includes all of the other modules offered on Google Digital Skills.
The certification includes 26 different modules and should take 40 hours to complete. It’s designed for beginners and is completely free.
The digital world is always changing, and it’s important to stay on top of this if you’re going to grow your business. With platforms like Google Digital Skills, learning this becomes a lot more accessible to everyone.
Taking the digital marketing courses that Google has to offer can help you learn valuable skills to create a stronger business presence and attract more customers. In our digital-first world, this is essential for any small business owner.
