Key Metrics for Your Business Website in 2024

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You need to monitor the right metrics to run a successful website. If you don’t know how your website is performing, and how visitors are interacting with your website, then you won’t know how to optimise your site to achieve better results. 

While there’s a lot you can focus on, here are some of the most important website metrics that businesses should monitor. 

Number of Website Visitors

Tracking how many visitors your website gets on a daily, weekly, and monthly basis is an essential metric to follow. This helps you understand how much traffic your site generates over a specific period.

To increase your number of website visitors, you’ll need to focus on improving your SEO efforts, as well as publish great content to attract new visitors. 

Bounce Rate

Your bounce rate is the number of website visitors who leave your site without interacting with it or navigating to a new page. You can determine your bounce rate as a percentage of your total website traffic for any given period. 

Understanding where and why visitors “bounce” will help you optimize your site to make it more engaging. 

Conversion Rate

Conversions are when a visitor completes the action your web pages aim to achieve – like clicking on a CTA, purchasing a product, signing up for your mailing list, or making a booking. You can determine your conversion rate as a percentage of your total website traffic over a specific period. 

Traffic Sources

It’s important to understand how people discover your website and where your traffic comes from. This could be from organic search, social media, email, referrals, or people directly typing your website URL into their browsers. 

Average Session Duration

This metric refers to the average amount of time a visitor spends on your website. The longer your average session duration is, the more engaging your website content is for your users. 

Lead Generation By Channel

This website metric monitors the number of leads you generate on different channels. If your business relies on lead generation, it’s important to understand which channels perform the best, so that you can optimize and focus on the right channels that deliver the best ROI. 

Site Speed

Your page loading speed and Core Web Vitals play an important role in SEO and the user experience. Ensure your pages load fast, and that they load properly for all devices. 

Repeat Visitors

It’s useful to monitor how many new and repeat visitors your website generates. Generally, having a higher number of repeat visitors results in better conversion rates, as these visitors are more interested in your website. If you don’t get any repeat visitors, it may be a sign to improve your website content.

You can monitor all of these website metrics through platforms like Google Analytics and Google Search Console. Staying on top of these metrics is essential for improving your site performance and user experience. Ultimately, this will help you create a website that achieves your business goals more efficiently.