Data & Analytics

As a small business owner, you’ve got a lot on your plate. While you might not think you have the time to dive into your sales data, performing a detailed sales data analysis can be…

Starting an online business is one of the best ways to make money these days. If you’re interested in running a business online, then you’ll probably look towards e-commerce. New to e-commerce or unsure where…

Big data refers to large and complex data sets that traditional information systems couldn’t manage. With advancements in technology, SMEs now have greater access to big data. This can help businesses in many different ways.…

Understanding the customer journey is a vital part of running a business. The better you can streamline and optimise this journey, the more sales your business will be able to make.  One of the great…

As a business owner, you need to constantly make decisions. Using data analytics will ensure these decisions are smarter, more informed, and have a better chance of achieving a positive outcome.  In today’s online world,…

You need to monitor the right metrics to run a successful website. If you don’t know how your website is performing, and how visitors are interacting with your website, then you won’t know how to…