Customer retention is important for any business. It helps you gain more long-term value from each customer. And what’s one of the best ways to increase customer retention? Personalisation. Personalising the customer experience helps you…
When you start a new business or release a new product, you’ll be mainly focused on attracting new customers. While customer acquisition is important, customer retention should be given just as much focus. It can…
There’s a lot that goes into growing your business, such as perfecting your product and running great marketing campaigns. However, none of this will help you grow your business if you don’t focus on offering…
It costs a lot more to acquire new customers than it does to retain your existing ones. By using the right customer retention strategies, your business can unlock a lot more long-term value. Doing follow-up…
It can cost businesses five times more to acquire new customers than it does to retain their existing ones. This is why having the right customer retention strategies for small businesses in place is so…